Studies have found that more people follow brands on social media than follow celebrities. On Instagram alone, 80% of people follow at least one business. Outlined in this blog post are just some of the many benefits to social media marketing, and why you should be utilising it for your business.
Increasing brand awareness
Social media platforms are a fantastic way to reach new and highly targeted potential customers as nearly half the word’s population are using them in some form. Even brand new businesses need not worry about not having an established client base, as 60% of Instagram users say they discover new products on the platform.
On top of this, most social media users log into their accounts at least once a day, many checking social media multiple times per day, meaning with regular posts you are frequently at the top of their mind.
Increase website traffic
Social media posts and ads with consistent CTA’s are key ways to drive traffic to your website. Sharing great, attention grabbing content from your website or blog on social media is a great way to encourage readers to visit your site right there and then. This increases engagement and site traffic as well as potential conversions.
Humanising your brand
Studies have found that over 50% of adults do not trust a brand until they see ‘real-world proof’ that they are keeping their promises to their customers.
In order to fully connect with customers, you must show the human side to your brand, expressing and embracing your brand values and proving how you have the best interests of your customers in mind. Social media is fantastic for doing this as well as proving that your product really works, or that your service is worth using.
Many social media platforms offer advertising formats which are specifically designed for that platform and its users and they are highly effective at generating leads. Social media is an easy way for potentially interested customers to stay connected and express interest over a period of time without having to commit to purchase right away. Ads directed at this group of interested potential customers ultimately generate many leads and conversions.
When people champion your product or company on social media, you are constantly building positive brand awareness and credibility. Word of mouth drives 20-50% of purchasing decisions, so partnering with an influencer on social media can easily mean information about your brand is reaching a much wider audience than your immediate following and will set you up for more sales.
Customer and audience engagement
Social networks give you the perfect means and opportunity to interact directly with customers and fans in a friendly way. Likewise, social platforms allow the customer a chance to interact directly with your brand, including for customer service purposes. It is important to stay active and have team members readily available to respond regularly to messages or queries that customers send to your social pages, including comments on content or direct messages. Some brands have now even set up specific customer service social media pages concerned exclusively with communicating with customers about their purchases, problems or FAQs. Traditional media offers only one-way communication, but social media is a two-way street.
Effectively managing social media pages, creating and curating content, scheduling posting, growing your following, responding to your community and analysing insights from you social platforms can be extremely time consuming. Pinch of Salts can help by taking ownership of your social media platforms in any capacity and can ensure that your brand is posting relevant, branded and engaging content consistently in order to grow your business.
For more information about Pinch of Salts and the services we offer or to get in touch, visit www.pinchofsalts.com, email firstname.lastname@example.org or call 0845 388 5305 to speak to a member of the team.
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