Pinch of Salts can design the right website for your company, brand or personal site. We are living in a digital world, so having a website that is on brand, modern, interactive and easy to use is of utmost importance to the success of your business for a number of reasons.
Firstly, it sets the first impression of your business to your audience, allowing them to judge your company within seconds. A website is often the first place that potential customers or clients go once they hear about you, so to ensure you are making a positive impact within these first few seconds you must make sure your website looks appealing, is in keeping with your brand and is easy to navigate or the potential customer may quickly leave your page and turn to a competitor.
Secondly, a fantastic website will create consistency, meaning your audience will become familiar with your brand and so choose you when they’re ready to convert. The design of your website should mimic your company branding across all channels and can ultimately mean new leads for your business.
Surprisingly, people will judge how you will treat them by looking at your website. Little to no effort put into designing and up-keeping a website can mean little to no effort put into customer service. Your website is the digital face of your business, and a friendly face will make customers feel welcome and will likely mean repeat business. Your website needs to be slick, modern and inviting so that you give the impression that you are an open, welcoming business who cares about their customers.
People don’t trust poorly designed websites. If information is outdated or your website is hard to navigate, your audience won’t trust your site. If your customer is thinking about spending a large amount of money on your product or service, an out-of-date website can be enough for them to lose trust in you and make them look elsewhere.
Above everything else, one of the main reasons why you need a website is because all of your competitors have one! If you want to remain in competition with them, you must have a beautiful website which stands out and outranks your competitors. Don’t lose leads due to an old, out-dated and low-quality website; make yours the most appealing.
Lastly, a well designed website will aid your SEO strategy. Providing relevant, high-quality content on your website will help you rank higher in search results, driving more traffic to your site.
Your online presence is like your ‘shop window’. It has to have the right image for your brand and right message for your customers. Our professional websites are unique and fully bespoke - built specifically for your needs. We have many happy clients who have seen an impact on their business already from having a website that works well. We offer everything from website build through to hosting, maintenance and updates.
For more information about Pinch of Salts and the services we offer or to get in touch, visit www.pinchofsalts.com, email firstname.lastname@example.org or call 0845 388 5305 to speak to a member of the team.
Follow us on twitter @pinchofsalts.
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