A trade fair is an exhibition held so that companies in a specific industry can showcase and demonstrate their products and services, meet with industry partners and customers, study activities of competitors and examine recent market trends and opportunities.
From design to stand building, no exhibition or trade fair is too big or small for Pinch of Salts. We thrive on delivering experiences and events that people talk about and that are valuable to your business. We can take ownership of your exhibition from booking space right through to stand instalment including organising event managers, providing professional staffing and an all important event evaluation.
There are a number of reasons why it might be time that your business consider attending a trade fair.
Firstly, they create lasting impressions if done right. Trade fairs showcase a wide variety of options for attendees and businesses to engage and interact with one another. It is important that your exhibition stand or booth draw attention and be well designed in order to leave a lasting impression with potential customers or partner businesses. This includes being prepared with sales and marketing collateral and potential promotional items to give away, which Pinch of Salts can coordinate.
Secondly, trade fairs are incredible face-to-face marketing events. Whether you’re marketing a product or a service, an in-person presentation and opportunity for conversation can help you close a deal quickly when compared to other forms of marketing.
One of the biggest benefits of a trade fair is the potential for lead generation. Major shows have massive followings with an extremely high number of visitors in attendance and exhibiting, meaning you have a very large pool of potential leads. There are a number of ways to capture these leads during an exhibition, including having QR codes linked to social media accounts, lead generation pages and getting customer business cards. These are all great ways to get fresh leads in your sales pipeline.
Trade fairs level the marketing field. Whether you’re a locally owned small business or a global corporation, everybody has access to the same attendees and potential leads at an exhibition. Even a relatively unknown business has been known to generate large numbers of sales and leads through exhibitions. As trade fairs all have a specific market or niche, an exhibition within your industry will put you in front of an audience which will have high interest in your product or service already and will potentially be ready to buy.
Lastly, trade shows are cost-effective networking and advertising opportunities. It may seem expensive to have to design your booth, rent floor space, travel to and from the show with your team and pay for lodging and meals whilst there, however if you market yourself well in the lead up to the show, the potential a trade fair offers your business can far exceed the investment. With proper research and planning and organisation, trade shows are one of the most cost-effective sources of leads and sales possible.
Although it may be a fairly simple sales and marketing opportunity, there is a lot of planning, designing, coordination and organising that needs to go in to attending a trade fair, beginning months before the event itself. Pinch of Salts have years of experience in organising and attending trade fairs on behalf of a number of different clients. We can take the planning out of your hands and ensure that your business gets the most out of an exhibition before, during and after the show.
For more information about Pinch of Salts and the services we offer or to get in touch, visit www.pinchofsalts.com, email firstname.lastname@example.org or call 0845 388 5305 to speak to a member of the team.
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