Coronavirus means isolation, and isolation means social media.
The country has been ordered to stay at home by the Government, (as have much of the world) meaning people cannot go about their daily routines. While personal interaction is missing, technology and social media has stepped up to the plate as people have been pushed online, whether they like it or not.
During this time, consumers don’t want brands to stop their messaging. Kantar* research shows that people in the UK have been consuming more media in the last month by watching more streaming services, visiting websites more often and spending longer on social media. In fact, many streaming providers have needed to lower the quality of the videos that people are watching so as to not put too much strain on the internet as volume of streaming increases.
The internet is a highly valuable resource, now more than ever, as for many during this time it is the only way in which to get the important information that’s needed in order to tackle the virus in a truly sustainable way.
Social Chain’s CEO, Steve Bartlett, recently claimed during his “The Opportunity in Crisis”* webinar that organic social media reach had increased dramatically in the last two weeks, giving brands the opportunity to double or even treble impressions. For this reason, keeping communication between you and your consumers flowing is as important now as always, if not more so.
According to Facebook data, total messaging has increased more than 50% over the last month in many countries which have been hit hardest by the virus. Similarly, voice and video calling have more than doubled on Messenger and WhatsApp. In Italy, specifically, Facebook has seen 70% more time spent across its apps since the crisis started, while Instagram and Facebook Live views doubled in a week.
GlobalWebIndex** highlights changes in consumer behaviour during the coronavirus pandemic in a global survey of over 13,000 consumers, conducted between 16th-20th March. They found that 95% of consumers are spending more time on in-home media consumption and 13 countries involved in the survey (over 50%) are watching more streaming services, 45% are spending more time on messaging services, and almost 45% are devoting more time to social media.
If your business or product has an online presence, now is not the time to take a step back. Now is the time to step it up.
Potential clients and customers are online now than ever before so use this time wisely and raise your social media and online presence. Whether that be upping posts to social media, increasing the channels that you post across or updating your website for maximum impact, Pinch of Salts can help. We can take as much or as little ownership as you would like, posting content relevant not only to your brand and company but to the global situation that we are in in a sensitive and light-hearted way.
For any level of support with social media, website design or content, blog posts or for any other marketing needs, contact us today.
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