Your brand is more than just your logo or colour palette, it’s the total experience people have with your business. Get it right, and you create loyalty, trust, and advocacy. Get it wrong, and customers quietly drift away to competitors who seem more in tune with their needs.
Here are five common brand mistakes that could be costing you customers, and exactly how to fix them.
In today’s fast-paced, digital-centric world, visibility isn’t enough, your brand needs to be seen, heard, and remembered. That’s where we come in.
At Pinch of Salts, we help businesses create meaningful connections with their audience through a powerful blend of PR, events, brand strategies, and web design. Whether you’re launching something new or looking to strengthen your current presence, our work is rooted in creativity, clarity, and results.
At Pinch of Salts, we are beyond proud to celebrate our client NexusProtect, who has recently been awarded the Silver Award as part of the Defence Employer Recognition Scheme (ERS).
This prestigious recognition is a reflection of the genuine, values-driven support NexusProtect offers to the Armed Forces community, from paid leave for Reservist training to veteran recruitment, family flexibility, and visible leadership advocacy. They don’t just say they support the Armed Forces, they embed that commitment into the core of their business.
At Pinch of Salts, we believe that great things happen when the right people come together with shared goals, creativity, and passion. As a full-service marketing agency, we know that achieving success isn't just about one department or one person's efforts, it's about the collective synergy of our incredible team.
Each team member brings their unique expertise to the table, and it's this collaboration that sets us apart. Here's a look at how our dedicated team works together to make magic happen:
Did you know?…
With Oasis gearing up for highly anticipated sold-out gigs and global events next year, we’re diving into the archives to relive one of our most memorable projects—designing and delivering exclusive, limited-edition merchandise for the legendary band.
At Pinch of Salts, we are delighted to announce a major retailer to add to our portfolio of clients.
With campaigns set to roll our nationwide in October, it’s an exciting time for the team with another client win!
More client wins for us also means there will be a recruitment drive for like-minded people to join our team.
Last week we were invited to be involved in Knowsley Chamber’s Youth Chamber event at All Saints Catholic High School in Liverpool.
What a great school led by Anthony McGuiness and supported by a wonderful team of teachers and support staff.
At Pinch of Salts, we were absolutely thrilled to have been shortlisted at the Knowsley Business Awards this year in the Micro Business of the Year category.
The awards ceremony took place on Thursday 23rd November and was truly a night to remember! From the amazing, themed performances and the delicious food to fantastic charity raffles and auctions, the night was brilliant from start to finish!
Pinch of Salts are proud to be a member of Knowsley Chamber of Commerce.
The fantastic organisation serves as a business support and networking platform for companies operating in the Knowsley area and has fantastic benefits for all businesses involved.
At Pinch of Salts, we have really seen the benefits of being involved with Knowsley Chamber and we have been a member for several years.
We are absolutely thrilled to announce that we have been shortlisted at the Knowsley Business Awards 2023!
It is such a privilege to have been nominated for Micro Business of the Year 2023.
We are really looking forward to the awards ceremony on Thursday 23rd November, where we will be in great company alongside other fantastic Knowsley businesses.
What exactly is a brand? Many will just think that is a logo, a name, and visual design, but it is much more than that.
Brand building as a start-up business is essential and will turn consumers into loyal customers, strengthening your position by having repeat business, all because of how your brand makes them feel.
It is crucial for establishing a strong presence in the market and be seen as a leader in your field.
Almost half of Gen Z are ‘constantly online’ and most millennials not far off, making the number of people who are live on social media at any one time globally staggering.
In order to grow and gain loyal customers, brands need to be likeable, useful and original in their social media content.
Bukta is the world’s oldest sports brand, established in 1879.
Creating the Bukta brand from absolutely nothing involved extensive brand marketing, sales and licensing.
“The energy, excitement and passion in building this brand was just awesome and it’s very close to my heart.” - Julie Paul, Pinch of Salts
At Pinch of Salts, we can design and build the right website for you or your company, ensuring it is functional, modern and optimised to give your customers the best user experience with your brand.
Our professional websites are unique and fully bespoke - built specifically for your needs. We have many happy clients who have seen a positive impact on their businesses from having a website that truly works well. Not all website builders are the same, we see time and time again companies using online website builders only to find their websites end up not performing well and their clients loose interest.
Did you know that we can provide staff for events?
Whether it be for promotional events, product sampling, pop-up retail, life events, content creation or more… we can provide high quality UK-wide staff, prioritising skillset and experience.
We have recently been supporting new business with our usual honest and open business and marketing support.
All of us at some point were start-ups and we know the value of spending money in the right place and making sure that our clients grow their brands and reap the rewards of our marketing support.
It is important to us to make sure we deliver high quality and cost-effective bespoke plans for each of our clients regardless of their niche and our team have a passion for brand building and watching our clients grow.
We have many clients that we have helped grow their presence across various areas.
What to do in the new year with your business and marketing plan can seem quite daunting, as the first few months after the holiday season can generally be quieter when it comes to business growth. After such a fun filled and expensive month, many consumers tend to sit back and re-earn what they have spent over the festive period and many businesses begin to evaluate where they are spending their money.
Did you know that there are currently many Business Support Grants being offered from local authorities?
In response to the ongoing COVID-19 pandemic and the affects it is having on small businesses, the government has announced a further top up to the Additional Restrictions Grant to be made available for local authorities.
There are lots of marketing agencies out there, but what is the difference between them? What makes one any more suited to your business than another?
When you decide to go out to eat at a restaurant, you go to one that you enjoy visiting, that serves fantastic, tasty, quality food; one that has a great ethos, a good atmosphere and great value for money.
It’s the combination of these benefits that makes the restaurant so good, and the reason why you return!
When entering a new career path, business venture or industry, many people know a lot about their specific field, but struggle to know about the best marketing strategy for them and their business. We have helped and advised our clients, giving them open and honest advice about the best marketing for them as there is no one size fits all for marketing.
The main areas that we have been helping our clients with have been:
The City of Liverpool Business Awards were established by Downtown Liverpool in 2004 and acknowledge and celebrate companies and entrepreneurs that have made a successful and significant contribution to economic growth in the city region.
Pinch of Salts are thrilled to announce that we are a nominee in the category of PR and Marketing Agency of the Year 2021! The prestigious awards ceremony will take place on Thursday 7th October at the Hilton Hotel in Liverpool.
We are so thrilled to announce that we are finalists in the 2021 Echo Regional Business Awards!
The Echo RBA awards are the biggest and longest standing business awards in the Merseyside region, with a long history of recognising and rewarding successful businesses across all sectors.
Pinch of Salts are finalists for the Business of the Year (up to 49 employees) Award, with the ceremony this year taking place virtually on Thursday 17th June. The awards’ headline sponsor this year is Liverpool Business School, a faculty within Liverpool John Moores University, that nurtures and develops new talent and innovation right here in the Liverpool city region.
At Pinch of Salts, we work with clients who have a start-up or even just an idea, helping them grow with honest marketing support.
A website is an integral part of a business and its marketing, but they don’t have the cost the earth. Most importantly they should be secure, look great and perform as the client needs it to. The websites we design and build are done properly, securely and effectively, not like the off the shelf packages that claim to be fantastic!
From brand management to licensing, Pinch of Salts can cover all aspects and manage your brand from start up to sale.
An example of some of the work we have created in the past is this limited edition collaboration clothing with Oasis and Bukta. We were lucky enough to be involved with the work on both brands and worked closely with them as a client on this project.
For the past year, since the beginning of the first UK lockdown, Pinch of Salts have focussed on helping businesses with their digital marketing and online presence. The whole world shifted to being almost completely ‘virtual’, and so companies needed to follow suit.
Pinch of Salts are thrilled to now be a part of Knowsley Chamber of Commerce. Established over 30 years ago, Knowsley Chamber provides a range of proactive business services to local, Knowsley based businesses and organisations. The Chamber’s services include business support, trade, enterprise support, procurement, training, events and representation.
The number of people who have camera phones is in the millions, maybe even billions, and the quality of cameras on smart phones is increasing year on year. Social media apps such as Instagram and other free photo editors have made it easy to add filters and change the look of images, factors that all contribute to the fact that many are now calling themselves photographers. .
There are many DIY website builder packages available online which seem appealing due to their affordability and the feeling that you can design a site exactly how you want it. When you begin using one of these sites, you soon realise they are not all that they are made out to be, and you may really be hindering your business’s chances of having website visitors without knowing it.
Whether your business has a solid marketing plan or not, now is the time to review and adapt your plan to fit with the ever-changing circumstances that we find ourselves in.
What was planned for digital brands in 2020 has since been put on the backburner. The COVID-19 outbreak has completely reshaped everything that this year was going to be across all industries. The coronavirus pandemic has already left a mark on society and is likely to be a pivot point in the way business and commerce works going forward.
Being in a situation that we have never been in before is eye opening. Here are some things, from the serious to the silly, that we have learnt during lockdown.
People really pull together in times of need
We’ve seen cases of this in the past, but the COVID-19 outbreak and everything it brought with it has pulled the nation together like never before. From clapping on our doorsteps every Thursday night to show our appreciation for the NHS and frontline workers to helping raise almost £30 million with Captain Tom Moore, the UK have gone above and beyond to support each other in a number of ways.
Being in lockdown and not being able to leave the house or take part in any kind of social situation is leaving many people not knowing what to do to fill their time. Here are some things that have been keeping us busy this week…
1. Social media
Much like everyone else, social media has become even more of a focus for us recently, not only personally, but as social media is a large part of our jobs. The country (and much of the world) being made to stay inside pushes everyone further online...
Coronavirus means isolation, and isolation means social media.
The country has been ordered to stay at home by the Government, (as have much of the world) meaning people cannot go about their daily routines. While personal interaction is missing, technology and social media has stepped up to the plate as people have been pushed online, whether they like it or not.
Here is our guide of 7 tips for making the most of self-isolation. We are currently in an uncertain and somewhat worrying time, but that doesn’t mean we can’t use it to our advantage and try to enjoy this time we have at home.
1. Don’t stay in your pyjamas all day!
Whether you’re able to work from home or not, it’s a good idea to change out of your pyjamas. You don’t have to put on work clothes, or even anything more than a comfy tracksuit, but getting up, washed and ready for the day as if it were any other does wonders for a positive mindset. Our top tip is to change into gym or exercise clothes to encourage you to exercise later on in the day.
Studies have found that more people follow brands on social media than follow celebrities. On Instagram alone, 80% of people follow at least one business. Outlined in this blog post are just some of the many benefits to social media marketing, and why you should be utilising it for your business.
Increasing brand awareness
Social media platforms are a fantastic way to reach new and highly targeted potential customers as nearly half the word’s population are using them in some form. Even brand new businesses need not worry about not having an established client base, as 60% of Instagram users say they discover new products on the platform.
A trade fair is an exhibition held so that companies in a specific industry can showcase and demonstrate their products and services, meet with industry partners and customers, study activities of competitors and examine recent market trends and opportunities.
From design to stand building, no exhibition or trade fair is too big or small for Pinch of Salts. We thrive on delivering experiences and events that people talk about and that are valuable to your business. We can take ownership of your exhibition from booking space right through to stand instalment including organising event managers, providing professional staffing and an all important event evaluation.
Pinch of Salts can design the right website for your company, brand or personal site. We are living in a digital world, so having a website that is on brand, modern, interactive and easy to use is of utmost importance to the success of your business for a number of reasons...
Pinch of Salts specialise in fully organising and hosting events, however big or small they might be. We have years of experience in hosting a variety of events, including PR events, exclusive business breakfasts, round tables, corporate networking events, industry open days, product launch events, sporting events, roadshows, trade shows and more!
Pinch of Salts hosted a fantastic business breakfast event for security company, Nexus Protect. The exclusive event saw guest speaker, Mark Scoular, give a fantastic, informative presentation on security and counter terrorism in the modern world. Mark has recently retired as the Head of International Protective Security....
Pinch of Salts is a full below the line marketing agency based in Knowsley, Merseyside. We have a diverse range of clients with whom we take a bespoke approach and adopt an open and honest relationship with. Creatively minded yet commercially aware, we understand the power of brands and use years of experience to create effective campaigns covering all aspects of marketing...
