Pinch of Salts Logo

About us

Below the Line Marketing

Our ethos

From the beginning of time Salt was a valuable commodity not only for the preservation of food but for enhancing its flavour. Trade routes were established from the coastal regions of the Middle East where salt water could easily be trapped and left to evaporate in the tropical sunshine leaving behind a residue of salt crystals. Although this early salt was very expensive -but if a meal was to be enhanced it was necessary to add salts regardless of the cost.

A pinch of salts would enhance and improve the flavour and also keep the food fresh.

The ethos of our agency which we apply to all our clients we keep on adding our very own "Pinch of Salts" to all our clients improving their brand flavour and delivering great results on time and within budget.

About us

We are a full below the line marketing agency with well over 150 years combined experience.

The agency is led by Elizabeth Kirby and Julie Paul who have worked on (too many to mention) different world wide campaigns.

They have the most talented team of individuals who are creatively minded yet commercially aware.

We understand the power of brands and create a bespoke approach to all our clients and our agency is built on an open and honest relationship.

That's why we retain our clients year after year and our clients recommend us.

Our Management Team

Improving your brand's flavour
Julie Paul

Julie Paul

Managing Partner
Marketing and PR

Julie is responsible for the Marketing and PR activity for A Pinch of Salts. Julie has worked both in the UK and internationally on many leading global brands.

Elizabeth Kirby

Elizabeth Kirby

Managing Partner
Business and Development

Elizabeth is responsible for the management of strategic and customer relationships both in the UK and internationally.

Want to work for Pinch of Salts?
We're always on the lookout for talented people, contact us today if you feel you could offer something to our dynamic team.

Proudly Supporting Those Who Server Logo

Why Work With Us?


Who we have worked with