Studies have found that more people follow brands on social media than follow celebrities. On Instagram alone, 80% of people follow at least one business. Outlined in this blog post are just some of the many benefits to social media marketing, and why you should be utilising it for your business.
Increasing brand awareness
Social media platforms are a fantastic way to reach new and highly targeted potential customers as nearly half the word’s population are using them in some form. Even brand new businesses need not worry about not having an established client base, as 60% of Instagram users say they discover new products on the platform.